FINANCIAL COPYWRITING
In the financial sector, copywriting has its own set of rules that are crucial to understand and apply effectively.
Building trust in a world of numbers, figures, and percentages is a crucial aspect of financial copywriting.
Here, I discuss how to convey complex products with clear and concise messages—a skill that significantly contributes to building trust.
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ESG & SUSTAINABILITY
Sustainability cannot be communicated with slogans. It is conveyed through facts, real-life stories, and words that sound authentic.
In this category, I write about reputation, purpose, ESG reports, greenwashing, and everything else needed to communicate what you are already doing well effectively.
No posturing. No empty adjectives. Just strategy and clarity.
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EMAIL MARKETING
Don't write to fill up your inbox. Write so that people will read you, remember you... and respond to you.
In this category, you'll find ideas, strategies, common mistakes (and solutions) to ensure that your emails don't sound like everything else out there.
And above all, so that they sell.
So that they can convince.
No templates.
Just natural.
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Every day at 9:42 a.m. At NYC time, I send out an email with ideas, strategies, and real-life examples of how to use text effectively.
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